Argan Serum – 150ml Non-Greasy Concentrate Multi-Protection

Serum = CONCENTRATED + NON-GREASY. Advanced technology vs classic oil. Revolutionary texture and effectiveness.

MAJOR DIFFERENCES:

TEXTURE:

Classic argan oil:

• Thick oily texture
• Slow penetration (10-30 min)
• May leave a greasy residue film
• Risk of weighing down fine hair

Pharm Cosmetic Serum:

• Texture light fluid serum
• Instant penetration (5-10 seconds)
• Zero greasy film
• Suitable for all hair types, even fine

CONCENTRATION:

Classic oil:

• Standard concentration
• Often diluted or mixed

Serum:

• Ultra-concentrated in active ingredients
• Optimized professional formulation
• Enhanced effectiveness

TECHNOLOGY:

Classic oil:

• Raw or lightly refined oil
• Large molecules

Serum:

• Technological microemulsion
• Fractionated molecules (smaller)
• Penetration up to the cortex
• Absorption without surface residue

USAGE:

Classic oil:

• Often oil bath (long application)
• Requires shampoo afterwards to rinse
• Less practical for daily use

Serum:

• Daily leave-in (no rinse)
• Simple application after shower
• Convenient for frequent use

💬 Testimonial: "I used classic argan oil. Too greasy, it weighed down my fine hair. Pharm Serum: revelation! Same shine, zero greasy effect. My hair is light and sublime."

💡 Conclusion: Serum = technological evolution of classic oil. Same active ingredient (argan) but revolutionary texture and effectiveness!

NO, specially designed NON-GREASY formula! Even fine hair can use it daily without weighing down.

WHY IT DOESN'T GREASE :

Microemulsion technology :

• Ultra-small fractionated molecules
• Instantly penetrate the fiber
• Do NOT remain on the surface
• Zero residual greasy film

Fast absorption :

• 5-10 seconds = completely absorbed
• No time to grease the surface

Serum texture :

• Light fluid, not oily
• Glides and disappears immediately

FINE HAIR : ✅✅ PERFECT

Why it's ideal :

Nourishes without weighing down :

• Actives penetrate the hair
• Volume preserved
• Light, airy roots

Adds shine :

• Fine hair often lacks shine
• Serum = spectacular glow
• No flat effect

Strengthens :

• Fine hair = often fragile
• Serum fortifies structure
• Less breakage

Targeted application :

• Lengths and ends : Normal dose
• Roots : Avoid if very fine hair
• Zero weighing down

SCALP :

Normal/dry hair :

• ✅ OK to apply on scalp
• Nourishes, soothes
• No problem

Oily hair :

• ⚠️ Avoid scalp
• Apply only on lengths/ends
• Scalp already produces enough sebum

ANTI-WEIGHING DOWN TECHNIQUE :

Minimal dosage :

• Start with 3 drops
• Increase if necessary
• Better to use little and reapply than too much at once

Targeted application :

• Focus on areas that need it
• Ends = priority (drier)

Damp hair :

• Always on damp (not dry) hair
• Natural dilution by water
• Easy even distribution

COMPARISON :

Classic argan oil :

• Fine hair = often weighed down
• Frequent flat effect
• Difficult to dose correctly

Pharm Serum :

• Fine hair = enhanced
• Volume preserved
• Easy to dose

💬 Fine hair testimonials :

💬 "Ultra-flat fine hair. Afraid of argan. Pharm Serum: zero weighing down! My hair has body, shine, and stays light. Finally an argan for me!"

💬 "I avoided all serums (too greasy). Pharm argan serum: incredible texture. Penetrates in 5 seconds, zero residue. My fine hair loves it!"

💡 Conclusion : Fine hair, use without fear! NON-GREASY formula specially designed NOT to weigh down. Shine + nutrition without flat effect.

YES, daily use recommended! Light formula allows frequent application for continuous protection and beauty.

WHY DAILY = IDEAL :

Continuous protection :

• Hair exposed to daily aggressions
• Sun, pollution, heat = every day
• Serum = shield renewed every day

Accumulated benefits :

• Results improve with regular use
• Progressive repair
• Constant shine

Gentle formula :

• Designed for high frequency
• No over-nourishment
• Adapts to hair needs

FREQUENCY BY TYPE :

DRY/DAMAGED HAIR : Daily ✅✅

• Constant need for nutrition
• After every shampoo
• Touch up ends between washes

NORMAL HAIR : Daily or every other day ✅✅

• At least after every wash
• Touch up if needed

FINE HAIR : Daily OK ✅

• Minimal dose (3-4 drops)
• On lengths/ends only
• No heaviness if well dosed

OILY HAIR : After every wash ✅

• On lengths/ends only
• Avoid roots
• Regulates rather than overloads

COLORED HAIR : Daily recommended ✅✅

• Daily UV protection
• Preserves color
• Extends radiance

APPLICATION TIMES :

Morning (if hair washing) :

• After shower
• Daytime protection
• Styling base

Evening (if hair washing) :

• After shower
• Night repair
• Sublime hair next morning

Touch-ups :

• Dry ends during the day
• 1-2 drops
• Revives shine

ADVANTAGES OF DAILY USE :

✅ Maximum protection : Shield renewed against aggressions

✅ Constant beauty : Perfect hair every day

✅ Damage prevention : Avoids accumulation of problems

✅ Simplified routine : Quick automatic gesture

✅ Optimal results : Faster and longer-lasting transformation

SIGNS YOU ARE USING TOO MUCH :

⚠️ Hair looks greasy despite non-greasy formula ⚠️ Heaviness felt ⚠️ Flat hair

Solution : Reduce dose by half, test

FREQUENCY COMPARISON :

Hair masks :

• 1x/week maximum
• Too much = over-nourishment

Argan serum :

• Daily OK and recommended
• Light texture allows it
• Formula adapted for high frequency

💬 Testimonials :

💬 "I have been using argan serum every day for 6 months. My hair has never been so beautiful. Shine, softness, protection. Essential ritual!"

💬 "After every shampoo (3x/week) + touch up ends the other days (1-2 drops). My hair is constantly sublime. Daily use makes the difference!"

💡 Conclusion : Daily = PERFECT! Frequent use recommended for continuous protection and beauty. Formula designed for that.

3-12 drops depending on length. Very concentrated serum = a little is enough! Precise guide for optimal dosage.

DOSAGE GUIDE BY LENGTH :

VERY SHORT HAIR (pixie, boyish) :

• 2-3 drops are enough
• Only ends and dry areas
• Economical!

SHORT HAIR (short bobs, bob cut) :

• 3-5 drops
• Lengths + ends
• Avoid roots if fine

MEDIUM-LENGTH HAIR (shoulders, shoulder blades) :

• 5-8 drops
• Even distribution
• Focus on ends

LONG HAIR (mid-back, waist) :

• 8-10 drops
• More if very thick hair
• Focus on last third (drier)

VERY LONG HAIR (buttocks and beyond) :

• 10-12 drops
• Generous dose needed
• Distribute by sections

ADJUSTMENTS BY THICKNESS :

Fine hair : -2 drops vs recommendation Normal hair : Standard dose Thick hair : +2 drops vs recommendation

PRECISE DOSAGE TECHNIQUE :

Drop-by-drop method :

1. Tilt bottle gently
2. Count drops falling into palm
3. Stop at desired number
4. Close immediately

Mistake to avoid : ❌ Pouring directly = too much comes out at once ✅ Drop by drop = perfect control

OPTIMIZE & AVOID WASTE :

✨ Start with less :

• Test with minimal dose
• Add if necessary
• Better to underdose than overdose

✨ Warm in palms :

• Rub for 3-5 seconds
• Distributes evenly between hands
• Allows spreading a small amount over a large area

✨ Application by sections (long hair) :

• Divide hair into 4-6 sections
• 1-2 drops per section
• Optimal even distribution

✨ Damp hair essential :

• Product spreads 3x better on damp hair
• Same dose covers a larger area
• Product savings

✨ No over-application :

• Once absorbed, no need to add more
• Wait to see results
• Reapply next day if needed

BOTTLE DURATION CALCULATION :

Example medium-length hair (7 drops/day) :

Total drops calculation :

• 1ml ≈ 20 drops
• 150ml = 3000 drops

Daily use :

• 7 drops/day
• 3000 ÷ 7 = 428 days (14 months!)

Use 3x/week (after shampoo) :

• 12 applications/month × 7 drops = 84 drops/month
• 3000 ÷ 84 = 35 months (!!)

→ Bottle lasts VERY long if dosed well!

SAVING TIPS :

💡 Priority on ends :

• Focus on ends (drier)
• Roots need less
• Saves product

💡 Mini-dose touch-ups :

• 1-2 drops = revives shine during the day
• No need for full dose

💡 Store properly :

• Close immediately
• Prevents evaporation
• Preserves quality

💬 Testimonial : "At first I used too much (10 drops for short hair). My hair felt a bit heavy. Reduced to 4 drops: perfect! The bottle lasts me 1 year. Incredible value!"

💡 Conclusion : A little is enough! Precise dosing = savings + optimal results. 150ml = several months or even years if used well.

YES, absolutely! Thermal protection up to 230°C. Use BEFORE heated tools = maximum protection.

PROVEN THERMAL PROTECTION:

How it works:

Protective film:

• Serum creates an invisible coating around the hair
• Barrier between heat and hair fiber
• Absorbs part of the heat

Temperature resistance:

• Up to 230°C
• Covers all tools: Hair dryer: 60-100°C ✅ Blow-dry: 120-180°C ✅ Straightener: 180-230°C ✅ Curling iron: 150-200°C ✅

Prevents damage:

• Dehydration
• Structural weakening
• Breakage
• Burnt appearance

PRE-HEAT APPLICATION PROTOCOL:

STEPS:

1. After shampooing:

• Clean, damp hair
• Squeeze out excess water

2. Apply serum:

• Normal dose (depending on length)
• From scalp to ends
• Focus on fragile areas

3. Distribute well:

• Comb for even distribution
• Each hair must be covered

4. Wait 1-2 min (optional):

• Let serum penetrate
• Not mandatory but optimal

5. Blow-dry/Straighten:

• Proceed normally
• Hair protected!

COMPARISON WITH/WITHOUT SERUM:

WITHOUT protection:

• Heat attacks directly
• Hair dries out
• Breaks progressively
• Becomes rough, dull
• Damage accumulates

WITH argan serum:

• Heat partially absorbed
• Hydration preserved
• Hair stays strong
• Shine maintained
• Long-lasting protection

USER TESTIMONIALS:

💬 "200°C straightener daily for 10 years. Before: burnt ends. Since using argan serum before each straightening (1 year): smooth, shiny, perfectly healthy hair. Real protection!"

💬 "Blow-drys 3x/week (hairdresser). Argan serum = lifesaver. Clients notice: 'Your hair resists better than mine even though you heat it constantly.' The secret = argan!"

ADDITIONAL BENEFITS:

Eases straightening:

• Hair glides better under plates
• Faster straightening
• Fewer passes needed
• Less overall heat exposure

Enhanced shine:

• Argan + Heat = mirror shine
• Professional salon effect
• Hair perfectly reflects light

Lasts longer:

• Straightening lasts 2-3 days instead of 1
• Less need to re-straighten
• Saves hair + time

HEAT USAGE FREQUENCY:

If daily tools:

• Serum mandatory before each use
• Renewed protection = essential

If occasional:

• Always apply anyway
• Prevention is better than cure

VS THERMAL PROTECTIVE SPRAYS:

Classic sprays:

• Often water + silicone based
• Temporary surface protection
• Require frequent reapplication
• Can weigh hair down

Argan serum:

• Protection + Nutrition + Repair
• Penetrates deeply
• 3-in-1 (no need for other products)
• Light texture

💡 Pro tip: Combine with moderate temperature:

• Serum protects up to 230°C
• But use 180°C if possible
• Double protection = hair maximally preserved

💡 Conclusion: YES, effective thermal protection! Always use before heated tools. Your hair will thank you.

YES, IDEAL! Protects color, extends shine, repairs chemical damage. Essential for colored hair.

COLORED HAIR ✅✅✅ ESSENTIAL

Benefits:

Protects color:

• Vitamin E UV filter (main fading cause)
• Protective film traps pigments
• Color lasts 3-4 weeks instead of 2

Enhances highlights:

• Shine = intensified highlights
• Color appears deeper
• Glow revived daily

Compensates dryness:

• Coloring dries out hair
• Argan deeply rehydrates
• Colored hair stays soft

Application:

• Wait 48h after coloring (fixation)
• Then daily use
• Permanent protection

💬 "Auburn coloring every 2 months. Daily argan serum: my color stays vibrant 5-6 weeks. My hairdresser: 'What products do you use? Your color holds exceptionally well!'"

BLEACHED/BLONDE HAIR ✅✅✅ SAVIOR

Bleaching = Most aggressive treatment:

• Porous, weakened hair
• Damaged cuticle
• Risk of yellowing

Argan serum saves:

Repairs porosity:

• Fills structural gaps
• Closes cuticle
• Less porous hair

Extreme hydration:

• Bleached = dehydrated
• Argan deeply rehydrates
• Texture transformed

Prevents yellowing:

• Antioxidants protect against oxidation
• Blonde stays pure longer

Blonde routine:

• Daily use mandatory
• Generous dose (very damaged hair)
• Transformation in 2-3 weeks

💬 "Platinum blonde, my hair was straw-like. Argan serum morning and evening: in 1 month, my hair is soft, shiny. My clients ask me how it's possible with total bleaching!"

BRAZILIAN/JAPANESE STRAIGHTENING ✅✅ COMPATIBLE

Benefits:

• Extends straightening effect
• Nourishes without weighing down
• Amplified shine

Application:

• Wait 72h after straightening
• Then normal use
• Perfect complement

PERM/RELAXER ✅ REPAIRING

• Aggressive treatments
• Argan repairs damage
• Restores hydration
• Wait 1 week then use

HENNA/VEGETABLE COLORS ✅✅✅ PERFECT SYNERGY

100% natural:

• Henna + Argan = natural combo
• No negative interaction

Intensifies highlights:

• Argan enhances henna color
• Deeper highlights

Compensates dryness:

• Henna can dry out
• Argan perfectly compensates

KERATIN/HAIR BOTOX ✅✅ EXCELLENT

• Maintains treatment effect
• Extends duration
• Hair smooth AND nourished

WHY ARGAN = BEST FOR COLORED HAIR:

VS Silicones:

• Silicones = artificially coat
• Argan = truly nourishes
• Natural, lasting results

UV Protection:

• Vitamin E = best natural protection
• Prevents sun fading

Deep repair:

• Coloring damages structure
• Argan rebuilds from inside

COLORED HAIR TIPS:

✨ Daily use : Protect color every day

✨ Generous dose : Treated hair = needs more nutrition

✨ Avoid very hot water : Combine with argan for max protection

✨ Reapply after swimming : Chlorine/salt dry out, argan repairs

💡 Conclusion : Colored/treated hair, this serum is MADE for you! Protects, extends, repairs. Essential.

Cool, dry place, away from light. Argan sensitive to oxidation, important preservation.

OPTIMAL CONDITIONS :

Temperature : 15-25°C

• Normal room temperature
• ⚠️ Avoid heat >30°C (degrades vitamin E)
• ⚠️ Avoid freezing <5°C

Light : Keep out of sunlight (CRUCIAL)

• UV degrades vitamin E and antioxidants
• Keep cupboard closed
• Never on a sunny windowsill

Humidity : Dry place

• ⚠️ Not under the shower (steam)
• ✅ Well-ventilated bathroom shelf OK
• ✅ Cupboard ideal

Air : Well closed

• Oxygen = enemy of argan
• Close immediately after use
• Minimizes oxidation

WHERE TO STORE :

✅✅ Bathroom cupboard (dry, shaded) = IDEAL
✅✅ Bedroom wardrobe = PERFECT
✅ Wall shelf (away from steam)
✅ Drawer (dry, cool)

❌ Bathtub edge (humidity)
❌ Window (direct light)
❌ Radiator (heat)
❌ Car (extreme temperatures)

SHELF LIFE :

Before opening :

• 2-3 years (see date)

After opening :

• 12-18 months if well preserved
• Quality argan = stable for a long time

Signs of expiration :

• ⚠️ Rancid smell (vs normal hazelnut)
• ⚠️ Changed color (browning)
• ⚠️ Abnormally thickened texture

→ If in doubt, throw away

STORAGE TIPS :

✨ Close quickly : After each use

✨ Note opening date : Follow duration

✨ Avoid contamination : Clean hands, do not touch inside

✨ Use regularly : Product that stagnates = oxidizes faster

✨ Opaque bottle : If transparent, wrap in opaque cloth

TRAVEL :

Plane :

• 150ml = Checked baggage (cabin limit 100ml)
• Transfer 50ml into travel bottle for cabin

Suitcase :

• Waterproof plastic bag
• Protect from light
• Cushioned between clothes

OPTIMIZE FRESHNESS :

💡 Refrigerator (optional) :

• Extends shelf life
• Texture may thicken (normal)
• Take out 5 min before use

💡 Appropriate size :

• 150ml = ideal (used before expiration)

💬 Testimonial : "I keep my serum in the cupboard of my bedroom (cool, dark). 1.5 years after opening: smell and effectiveness intact. Well preserved = lasts a long time!"

💡 Conclusion : Simple but important preservation! Cool, dry, shaded, closed = maintains quality 12-18 months.